Matrixx

‘Cult of Statistical Significance’ authors celebrate victory in Supreme Court

by Trade Marketing March 29, 2011

"Statistical significance is neither necessary nor sufficient for proving a commercial or scientific result."  When two University of Michigan Press authors, Deirdre N. McCloskey and Stephen T. Ziliak, first began saying so, back in the 1980s, most of their colleagues dismissed their logic and findings.  Ziliak himself, a Trustee and Professor of Economics at Roosevelt University, was advised by some of his professors to stop talking about statistical significance.  But he and McCloskey, co-authors of the critically acclaimed book, The Cult of Statistical Significance: How the Standard Error Costs Us Jobs, Justice, and Lives (2008), kept talking and talking. Now […]

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“The Cult of Statistical Significance” authors challenge cold medicine makers’ math in Supreme Court case

by Trade Marketing December 28, 2010

In supposedly one of the top ten cases of the Supreme Court this year, authors of The Cult of Statistical Significance: How the Standard Error Costs Us Jobs, Justice, and Lives, Stephen T. Ziliak and Deirdre N. McCloskey have filed a case involving Zicam, a common cold medicine from Matrixx which evidently causes users to permanently lose their sense of smell. The case will have general and large implications for liability, regulation and the Securities Exchange Commission. In addition, at least two of the other briefs filed for this case cite Ziliak and McCloskey (2008) to support their argument against […]

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